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Our Story? Why Us?
Our Values
Throughout our product development cycle we emphasize that our designs must offer original solutions with high usability in diverse situations to solve today's problems and anticipate future needs for the greater good. To achieve this, we maintain high standards of energy efficiency and recyclability of materials and components assembled into the end product and used throughout the production process. We are also committed to making design choices that render our products affordable to greatest number of people without sacrificing quality.
Mission
We solve a preponderant set of human problems using a design approach that emphasizes high simplicity, functionality, and usability for our customers. To keep our products simple, we strive to use as few parts as possible so that less maintenance is required throughout the lifetime of our products. We believe that in addition to the functionalities demonstrated through the user experience of our products, consumers have high standards of beauty that are typically unmet and we strive to meet them by attaining a sleek appearance in our products.
Vision
We believe in empowering communities to self-actualization by providing them with the basic tools they need to thrive and live meaningfully in modern society regardless of where they are in the world. This includes valuing education as an essential and lifelong component of personal growth and cultivating strong family values. This also includes caring for our planet and using eco-friendly materials in our products whenever possible. Our consumer products address basic human needs including housing, food, clothing, transportation, and personal protective equipment.